Topic: International airlines

Companies: Cathay pacific

Turkish airline

Post 5: Marketing campaign idea

·         This is a concept for student doing business marketing at Sheridan school. I will do this campaign for Turkish airline. As this airline is more popular than the other airline. I would like to add one important that is free wife access for the people travelling. As everyone wants this because they already pay huge amount for purchasing ticket.

·         The main age group for which this feature will work is firstly for business and for adults. Because everyone wants the freedom of doing their own things because there are limited choice on monitors that are on the plane. This would also increase their brand awareness in the market. This can be beneficial at a time when a flight may get delayed due to any reasons. The person can tell his friends family who are waiting for them at airport.

·         The two social media platform where it can be promoted are first of all at Facebook and secondly on the Instagram. The main purpose for selecting these two are that these are two best social media which everyone use in daily life. Theses site are less expensive for promotion. These sites have large number of followers on it. This campaign will be very helpful because they will get the free access of Wi-Fi which is essential. So in the future the person who have made travel on the flight will surely love to travel again and also suggest their friends to make travel on Turkish airlines.