Topic: International Airlines

Companies: British Airways

                      Air France

Blog by: Gurjot Singh

Post 5: Marketing Campaign Idea

·         This is a student-concept for a Sheridan Pilon School of Business Digital Marketing Course.  I will create this campaign for British Airways. As British Airways is more popular and traveling worldwide 24 hours. British Airways already have their app. I will add one another activity in it. I will ask for the hobbies like what their taste in movies. Are they love to watch action, horror, comedy, dramatic movies? An individual have to answer these questions while booking for their ticket.

·         The main audience for this is people from 14 to 35 years old. Because people of this age love to watch movies. When I upload movies according to their taste they will love it. It will make them the best journey and loving environment. It will also make better relationship with our guests. As they will get surprise of getting those movies which they ask for. It also help in increasing followers and subscribers of British Airways because they will get interest in these and they want to be up to date with British Airways. There is no fixed timing for launching of it. But I thought it will be done till summer.

·         The two social strategy for this will be Facebook and YouTube. The reason behind promoting it on Facebook and YouTube is that there are good number of followers and subscribers and due to this people will aware more about this campaign. This campaign will help in making them entertain and they will enjoy in them journey. They will love to eat and laugh while watching these movies. This will make them a memorable flight and they will definitely suggest their friends to go with British Airways.