Topic: International Airlines
Post 5:
Marketing Campaign Idea
By: Satinderpal Singh
This
is a student- concept for a Sheridan Pilon School of business Digital Marketing
Course.
Looking upon the performance of company on
social media, I would advise a campaign for Qatar Airways. Qatar airways is
much more active on social media and the number of people following them on
various social sites is also good.
The idea is that Qatar airways should
introduce a giveaway program on their social media sites in which they can
provide people with free tickets to their dream locations. They winners can be
chosen by the various methods like the best comments on the videos of YouTube,
Consistent followers on Instagram and many other ways. This would increase the
number of people getting attracted towards the pages and accounts of company.
The audience for this campaign would be
the frequent travellers. This would
also be for the people who follow the company of various social media sites.
This would help increase the number of reviews from people. Frequent travellers
would be happy to have free flight in prize because of the flying frequency
they have.
This would be a campaign that would have
different appearances on different websites.
·
Company would have a post
on Facebook and other social sites. People would comment on the post and people
who have a great Idea would be chosen a winner.
·
There would be graphics
that would attract the people towards the campaign.
The goal of the company by launching this
campaign would be to increase the number of subscribers and followers. If
company has good number of followers on the social media sites that means that
the company is able to market a higher number of people. The higher number of
audience arises an opportunity of increase in the sales.
This campaign would produce best results
if launched near Christmas and New Year.
This is because, those are the days when the prices of the plane tickets are at
peak. People would react to the campaign for sure as they would be really happy
if they can save some of their precious money by getting free tickets to their
destinations.
The Social media platforms the company
would be launching this campaign would be as follows:
Facebook: People would have to like and comment on the post of
the company and if their comment is
better than the other ones in term of thinking and knowledge, they would be
chosen for the winners for the price.
YouTube: Company would
have a video including a matter that company is dealing with. The people will
leave their comments and the comment company thinks would help solve the
problem would be awarded the prize.
The campaign would gather attention as it
would be launched at a time when the prices of the tickets are high. This
would attract the people to go to the sites of the company and further comment
on the videos and posts on different social media accounts of company.
The customers would be indulged in the
campaign as they would be involved in the comment section of videos and the
posts. The comment section helps people keep their view and this is where
people get indulged in the campaign. Multiple winners can be chosen as there
may be various good ideas.
This campaign can help the company gather
attention and increase their followers. Increased followers would help company
reach out more people which further can be useful for increasing company’s
network. Giveaway campaigns gain attention because of free products or services
offered and this can assure success for campaign up to some extent.
