SEO AUDIT : EMIRATES AND SINGAPORE AIRLINES

Written by: Manpreet Sharma

International Airlines

Introduction

Include an Introduction that explains why SEO is an important consideration for marketers:

Because it is very important for a company/brand to be visible enough for Google and its user so that the page lands on number one position which means that maximum people will be easily able to visit their respective page, as it will immediately pop-up on Google if they use proper keywords.

Google Trends:

Include your topic, and your two brands.  Include the search terms with your screen capture.

(Google Trends, 2017)

Google Trends Insights:

Search interests in Emirates are much higher as compared to that for Singapore Airlines.

But it can be concluded that the interests for the Singapore Airlines are low but steady during 25 June 2017 and 29 October 2017.

 

Latent Semantic Indexing Keywords:

extremely cheap airline tickets

kayak travel

international flight information - Emirates

international flight deals - Emirates

cheap international flights

very cheap international airline tickets

delta international flights

international flights to europe

travelocity flights

international travel

very cheap international flights

international travel checklist

tips for international travel

cheap international airline tickets

international travel websites

super cheap international airline tickets

cheap last minute airline ticket

best international airfare

low price airline tickets

cheap unsold airline tickets

vacation packages

top 10 travel websites

travelocity

cheap tickets airlines

cheap flights

travel - Emirates

booking flight and hotels – Singapore Airlines

booking buddies hotels

bookit cruises

cheap rooms

priceline hotels

cheap flight hotel las vegas

cheap flights to las vegas

golden nugget hotel las vegas

hilton in Singapore – Singapore Airlines

orchard hotel singapore

langkawi hotel

book a hotel - Singapore Airlines

(LSI Graphs, n.d.)

Summary:

Brand A’s strengths are: it has almost double the number of search interests for Brand B.

Brand B’s strengths are: the internet users have maintained a steady interest to search for them.

Areas that need improvement: for both brand Alt text does not exist so both of them should work on including Alt Text at their official websites so that the Google spider/crawler gets to their website first.

The keyword sentences found on the sites were - Book a Flight, Book a hotel, Book a trip, Check in

 

Conclusion:

To conclude, we can see that the Emirates brand has been able to maintain a great interest amongst users. While Singapore Airlines, still has a long way to go. The term International Flights which is one of the keywords on the Emirates page, is also well searched on the internet.

Bibliography

The Emirates Group. (2018). Emirates. Retrieved Feb 13, 2018, from www.emirates.com: https://www.emirates.com/ca/English/?gclid=CjwKCAiAtorUBRBnEiwAfcp_YwE0j9RElWWYH6Yn_BQV6iRZ11Z2OF-AeftKiEt1ee-60HR-_7mKkRoCUZkQAvD_BwE&gclsrc=aw.ds&dclid=CJeWxOu_pNkCFUUpaQodUuMFzQ

Google Trends. (2017, February). Google Trends. Retrieved February 19, 2018, from googletends.com: https://trends.google.com/trends/explore?q=%2Fm%2F011_65,%2Fm%2F015f2x,%2Fm%2F0r8mkv0

LSI Graphs. (n.d.). LSI Graph. Retrieved February 19, 2018, from lsigraph.com: https://lsigraph.com/analysis/

Singapore Airlines. (2018). Singapore Airlines. Retrieved Feb 13, 2018, from www.singaporeair.com: http://www.singaporeair.com/en_UK/ca/home