SEO Audit for Qatar airways and Lufthansa

Written by: Satinderpal Singh

 International Airlines

Introduction

Search engine optimization is important for the brands these days because people search about different industries using the internet and if a brand is at the top of the searches than it is more likely to attract the customers. Now it is the responsibility of the marketers to bring their brand on the top of the searches which would help them attract the highest traffic. The higher the number of people visiting the sit, more likely is that the company would make a sale.

Google Trends:

Include your topic, and your two brands.  Include the search terms with your screen capture.

(Google trends, 2018)

Google Trends Insights:

Lufthansa airlines has been doing really good in Canada and the people are really interested in the company from the past 12 Months. Qatar airways has been gaining a bit less attention than Lufthansa and that is evident in the graph.

Latent Semantic Indexing Keywords:

Lufthansa Airlines: Lufthansa subsidiaries

                                  Lufthansa check in

                                  Lufthansa airline

Qatar Airways: Qatar online booking

                            Qatar airways manage booking

                            Qatar air ticket prices (Lsigraph, 2018)

Summary:

Brand A’s( Qatar Airways)strengths are:

1). The website takes less time to open.

2). The company has H2 Tags on the website.

Brand B’s (Lufthansa) strengths are:

1). The website of the site has H2 and H3 tags on the internet.

2). The company has been gaining more attention than the other brands for the past 12 months.

3). The website appearance of the site was really good.

Areas that need improvement:

1). Both the companies need to add H1 Tags on the websites.

The keyword sentences found on the sites were:

1). Search for Today’s Best priced Flights

2). Best Price in the world

Conclusion:

Lufthansa was the sight that performed best throughout the comparison and this was shocking as I thought that Qatar airways would do good as Arabian countries really concentrate on their traveling industry which includes airways.

References

Google trends. (2018). Google trends compare. Retrieved from trends.google.com: https://trends.google.com/trends/explore?cat=67&geo=CA&q=%2Fm%2F029tr_,%2Fm%2F0p4wb,International%20Airlines

Lsigraph. (2018). qatar airways. Retrieved from lsigraph.com: https://lsigraph.com/analysis/?aweber=1

Lufthansa. (2018). Lufthansa. Retrieved from www.lufthansa.com: https://www.lufthansa.com/ca/en/Homepage?WT.srch=1&WT.mc_id=SEA_lhcom_CA_en&subID=3156307416318558115

Qatar Airways. (2018). Qatar Airways. Retrieved from www.lufthansa.com: https://www.lufthansa.com/ca/en/Homepage?WT.srch=1&WT.mc_id=SEA_lhcom_CA_en&subID=3156307416318558115