SEO AUDIT BRITISH AIRWAYS AND AIR FRANCE

INTERNATIONAL AIRLINES

GURJOT SINGH

Introduction

Search Engine Optimization is important because it increase the visibility of people. Secondly, it makes easy for people to visit that page.

Google Trends:

Include your topic, and your two brands.  Include the search terms with your screen capture.

(trends.google, n.d.)

Google Trends Insights:

As both airlines are doing well worldwide. But according to Canada British Airways is getting more respond as compare to Air France.

Latent Semantic Indexing Keywords:

(Budget airlines). British Airways: people look for the best airlines. And they also focus on the budget of it mean to say how the price of take place. (lsigraph, n.d.)

(International flights offers) Air France: air France is giving number of offer to people. Some of it I discussed above (lsigraph, n.d.)

(International flight tickets booking online) According to survey most of the people go for online booking and British Airways an Air France have mobile app and their website. (lsigraph, n.d.)

Summary:

British Airways strengths are that they have more packages at reasonable price.

Air France strengths are that they have trips for romantic cities and there are number of social media apps through which we can contact them.

Areas that need improvement for British airways they have to increase in their menus and for Air France they have to improve for customer service.

Conclusion:

According to me British Airways is stronger than Air France. It is because British Airways has more packages and it is on reasonable price. British Airways also good in customer service.

APA Citation Sample (in alphabetical order):

 

References

airfrance. (n.d.). Retrieved from www.airfrance.com: https://www.airfrance.ca/en?gclsrc=ds&esv_campaign=Structurel_&gclid=CKn8gKjso9kCFTGWxQIdgxAFIA&ESV_market=CA&ESV_device=c&WT.mc_id=C_CA_paidsearch_MSN_Brandname_null_null_null&esv_medium=SEA_Brand_e&WT.srch=1&esv_source=bing

britishairways. (n.d.). Retrieved from www.britishairways.com: https://www.britishairways.com/en-ca/home?DM1_Channel=PPC&DM1_Mkt=CA&DM1_Campaign=AMER_CA_EN_PUREBRAND_MASTERBRAND&Brand=Y&SEO=N&DM1_Keyword=%252British%2520%252Bairways#/

lsigraph. (n.d.). Retrieved from lsigraph.com: https://lsigraph.com/analysis/

trends.google. (n.d.). Retrieved from trends.google.ca: https://trends.google.ca/trends/explore?geo=CA&q=International%20Airlines,%2Fm%2F0198z,%2Fm%2F01_29k