CONTENT MARKETING CAMPAIGN (SIA TREATS)

CONTENT MARKETING CAMPAIGN (SIA TREATS)

Blog Post #5

By Manpreet Sharma

In this blog I would be discussing about the content marketing plan for Singapore Airlines. It will be aimed at the young travelling adults who travel frequently through Singapore Airlines. The campaign will be called SIA TREATS.

This is a student concept for a Sheridan Pilon School of Business Digital Marketing Course

Through this campaign we would be aiming to land more likes and followers on all of our social media sites. Since, SIA entered in the industry a little too late than its competitors it was hard for them to establish themselves. We aim on flipping likes through this campaign as shown below:

SOCIAL MEDIA SITE	CURRENT NO.  FOLLOWERS	EXPECTED NO. OF FOLLOWERS
FACEBOOK	3,445,188	7,000,000
TWITTER	35,025	1,000,000
YOUTUBE	41,517	1,000,000

The idea is to click canid shots during the flight, the pictures could be:

·      Shots of food

·      Shots of services provides by the company depicting the comfort that SIA offer

·      Shots of beautiful views throughout the window

·      Shots of drinks being served

This campaign would be launched to celebrate SIA’s 46^th birthday. It will give Singapore Airlines the opportunity to connect with a broader customer base. The campaign will start from March 07, 2018 and the winners will be chosen on October 1, 2018 – known to be the foundation day of the airlines.

The winners will be rewarded with a trip to their favourite destination at a time of their convenience and the trip will be sponsored by Singapore Airlines. This trip will not only include the travel fare but the stay at the most luxurious hotel at the dream destination as well.

The campaign will be promoted on Facebook, Twitter, Instagram and Youtube. The contestants will have to email their shots to the official gmail account of Singapore Airlines and then post their pictures using the #SIAtreats.

Below we have a sample of an infographic for the campaign. It includes information about the campaign and some facts about Singapore Airlines to make it more familiar with customers.