EMIRATES VS SINGAPORE AIRLINES – FACEBOOK

EMIRATES VS SINGAPORE AIRLINES – FACEBOOK

Blog Post #1

By Manpreet Sharma

EMIRATES AIRLINES

Emirates makes it sure to post within 24 hours about the recent actions the company takes to maximise the comfort provided to customers. The frequency of the posts varies from once in a day to twice a day, depending upon the importance of the promotions they are making. They not only post in-flight pictures but also upload promotional videos as well. The in-flight pictures help to attract customers as they can see what it looks like travel with them and what could be expected while actually flying with the airlines. The posts also, usually talk about upgrades made to the existing services to make them more beneficial and appealing to consumers.

The most successful post out of the 25 most recent posts is the one below:

The post played in the following number range:

·         Likes – 35,629

·         Views – 1.1 Million

·         Shares – 5,578

They make it a point to reply back to each and every comment, which indeed is a commendable job. Emirates have around 10 million people connected with them on their Facebook page

 SINGAPORE AIRLINES

Talking about the Singapore Airlines, they are not too popular as compared with the huge brand name of “EMIRATES”. They post about once or twice in 2 to 3 days. They also advertise by posting sentences like Book your tickets now and get the best travel deals.

Their posts are usually about their flight facilities and different specifications about their planes. Singapore Airlines also posts about travel tips which brings them closer to consumers as they feel important and well taken care of. They also post about the beauty of the destinations that customers are flying to. For example, in a recent post they uploaded a video depicting the beauty of the countryside in Amsterdam.

Their most successful post is:

·         Likes – 1,797

·         Views – 580,000

·         Shares – 60

	Singapore Airlines	Emirates
FOLLOWERS	3,438,234	9,216,725
AVERAGE LIKES	1,000 – 2,000	18,000 – 37,000
AVERAGE VIEWS	3,000 – 580,000	50,000 – 1 million
AVERAGE SHARES	60 – 300	300 – 6,000

Statistical Data regarding the Facebook page for Singapore Airlines in comparison with Emirates.