Topic: International Airlines

Companies: British Airways

                      Air France

Blog by: Gurjot Singh

Post 3: YouTube

YouTube has a big role in promoting the brand. It is the easiest and cheapest social media. YouTube is a video sharing service which help everyone to watch and upload videos.

YouTube	British Airways	Air France
Subscribers	146,577	65,119
Videos	426	480

 

·         British Airways: British Airways post 4 to 6 video in a month.British Airways uploaded a video on YouTube which was around a love of British Airways crew member and one old lady from India. This video got 3,977,914 views with 54K likes and 1k dislikes. This video was successful because it shows a strong bond among crew member and lady and the second reason was of caring behavior of the crew member among BA guest. (youtube, n.d.)

·         In their recent video BA crew members visit to flying star, and spent time with the children. This makes both happy BA crew members as well children’s. This video is successful and it got 5716 views with 80 likes and 7 dislikes. This also help in improving the brand name of British Airways.

·         Air France: Air France post 5 to 7 videos a month. One of the Air was video was popular from last 4 to 5 months. This a coupon type of video. In this video people write their names on the coupon and there are different prizes for different coupons. This video got near about 2500 views and 69 likes.  (youtube , n.d.)

 

·         The other successful video of Air France is of their new cabins. This is a promotional video of Air France. It got 199,720 views with 895 likes and 56 dislikes. This was successful because people showing their interest in this video due to the new structure of seats and technology.