Post 3: YouTube Differences
By: Satinderpal Singh
Topic: International Airlines
Qatar
Airways
The company uploads a new video on their
YouTube on a weekly basis and there may be more than 1 video in a single week.
The videos that the company uploads are
about the different locations people can travel with the Qatar airways. This
also helps people find different holiday locations and also helps the company
introduce their new flights to different nations. Most of the content on the
YouTube is video based and is informative in purpose.
In the description, company provides the
purpose and information about the video. Description also includes Links to
various other social media accounts of the company. Company has links to its Twitter, Facebook, Instagram and Google+
Accounts.
·
Qatar Airways uploaded a
video a week ago about illegal blockade. This video has about 28000 views in
just a week and also has 801 likes (Youtube, 2018) .
·
This video gained
audience because the topic is related with the entire industry and there are a
number of people who would keep track of this sort of things.
5). Qatar Airways
Video on YouTube with about 28000 views
Company’s YouTube page has about 87,000
subscribers and the views on the videos range from 3 thousand on the new videos
and even more than 158,000 on the older videos. The number of like exceeds the
number of dislikes in almost every video.
Lufthansa:
Company uploads a video after every week
on YouTube and there is just one video in a week.
The videos uploaded by the company usually
have information about the new services and products being provided by the
company. There are certain videos on the planes and the hangar of Lufthansa.
The videos are about spreading information about the company. YouTube page of
the company also has content that is
written in German as Lufthansa is a German company.
The description in the videos of the
company has links to the other social media accounts of company including Foursquare
which is absent in Qatar Airways. Most of the information in the description is
in German.
A video with the title New Lufthansa
Livery/ Lufthansa was uploaded 3 weeks ago.
·
This video has more than 700,000 views. The video also
gathered about 1000 likes. (Youtube L. , 2018)
·
The video is about a new
plane line that is being brought in by the company.
·
The video was successful
as people are interested in the new technology is being used by the company and
this video had a detailed information about the plane. This builds up
enthusiasm inside people to try what new id being provided.
6). Recent successful
video for Lufthansa
The company has about 48,000
subscribers and company has an average 80%
higher likes than the dislikes. This views on the videos are according to
the time that they have stayed on YouTube. Company also has video featuring
ordinary people and their views on Lufthansa flight experience.
Qatar Airways
|
Lufthansa
|
|
Subscribers
|
Around 87,000
|
Around 48,000
|
Views on the
successful video
|
27,998
|
705,173
|
Links to other
social media sites in description.
|
Yes ( Except
Foursquare)
|
Yes
|
Languages used
in videos
|
English
|
German and
English
|
Subtitles
|
No
|
For the videos
in German
|
The following is the table which gives a
look upon the differences between the companies.
Qatar Airways may have higher number of
subscribers but Lufthansa is also getting advantages because of the languages
they use. The companies market themselves using other social media accounts and
both companies have their links given in the description. Qatar Airways just
has 4 social media links but Lufthansa also has link for Foursquare.
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