Topic:
International Airlines
Companies: Qatar Airways
Lufthansa
Post 1: Facebook view
By: Satinderpal
singh
Facebook may be a social media platform
for the ordinary public but the businesses also view it as a vital tool for
marketing their products. Facebook is the most popular social media site amongst
the modern generation and a huge number of people use it. The companies that I
would further discuss have their active Facebook accounts and they provide
people about the latest news about the companies.
Qatar
airways:
Company’s Facebook page has plenty of
information about the latest feed of the company and this includes information
about the new flying routes and other facilities being provided by the company.
There are pictures of vacation destinations that people may find interesting to
go. Videos are dropped which contain information about the airplanes of the
companies and hoe comfortable the journeys are with the company.
Company has Qatar Airways used in every post that it uploads on
Facebook. There is no other sort of keyword or sentence used by the company.
Company also has some anchored text on their Facebook page.
1 Qatar
airways Facebook homepage
· Recently Qatar airways
uploaded a video that was viewed more than 9.5
million times and the same video was liked
19,132 times. (Facebook, 2018)
·
The video was shared 3439
times and this number show the attention company gets through its Facebook page.
This video was posted on 27th of February and it has got a huge
response in just a couple of days. (facebook, 2018)
·
This post was successful
because it was an informative video and people like being shared information
with.
The Facebook page of Qatar airline is
followed by 15,530,941 people and the page also has a link where the visitors
can download company’s app.
Lufthansa:
Most of the content on the company’s
Facebook page is in the form of videos and this videos are about the travelling
options and the new technology being used by the company. The company also
replies to the comments left by the people and this is a good form of
connecting with the customers.
2). Lufthansa Home
page
·
Company posted a video
that had 41 thousand views and 151 shares.
·
The company Facebook page
has 3,481,003 likes. (facebook, 2018)
·
The number of shares and
comments on the posts are much less than that of Qatar airways.
Qatar
Airways
|
Lufthansa
|
|
Likes
on the post
|
19,132
|
151
|
Views
on the post
|
9.5
Million
|
41,000
|
Followers
|
15,530,941
|
3,481,003
|
Qatar Airways has been more successful on
Facebook in promoting themselves.
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