Blog Post #4

By Manpreet Sharma

EMIRATES AIRLINES

These days people who are highly impressed by the quality of the services provided by their favourite brand create their own fan page, so that they can also promote every activity done by the official page which makes it reachable to a wider audience.

After analysing my study from hashtagify.me I got to know a lot of detailed points:

· The popularity ratio of the brand is 55.1 percent.

· The upper most influencer of Emirates Airlines is Real Madrid C.F as emirates is the sponsor of the football club. The link of this top influencer is: https://twitter.com/realmadrid

· There are various fan pages of this brand, but this fan page is quite interesting because they post every single detail on their fan page. The link for this fan page is: https://twitter.com/EmiratesPush

· Another fan page for this brand that goes into every detail for this brand is Emirates Flyer, which says that they always fly on emirates whenever they have to. The link is as follows: https://twitter.com/FanEmirates

· Emirates Airlines has another fan page on Instagram under the username @we_love_emirates, they do not post often but keep updating about the achievements of Emirates and its exotic flight locations. The link: https://www.instagram.com/we_love_emirates/

SINGAPORE AIRLINES

The various points that I have collected through my study is that Singapore Airlines is not as popular as compared to emirates. To prove this statement here are my points.

· The popularity level is 37.2 % and recent popularity is at 0% which is a very bad sign.

· The best influencer for this brand is Claudio Marchisio who is a football player and uses Singapore Airlines hashtags many times. The link for this profile is: https://twitter.com/ClaMarchisio8

· The fan page made for Singapore airlines by their fans is “Singapore Airlines” which has around 21,000 likes on their Facebook page, which is a quiet a sum; https://www.facebook.com/Singapore-Airlines-19721665067/

· The second fan page made for Singapore airlines is with the same name. The link for this page is: https://www.facebook.com/Singapore.Airlines.SIA/

All these fan pages are not very active but they post about the recent service modification for customers.