EMIRATES VS SINGAPORE AIRLINES – YOUTUBE

EMIRATES VS SINGAPORE AIRLINES – YOUTUBE

Blog Post #3

By Manpreet Sharma

EMIRATES AIRLINES

Emirates posts some videos about careers, so that people may come look after jobs and this may increase their views number. They have uploaded various videos telling about the specifications of their flying planes.

·       Their YouTube page have around 310,000 subscribers in total.

·       The number of videos posted by Emirates is 509 till date.

·       The post as frequently as once or twice in one week on an average.

·       The average number of views on their posted videos is about 10,000.

The most successful post on YouTube is the advertisement in which customers ask for a flight upgrade and how smoothly Emirates does it for them as compared to their competitors.

ü  Views – 7,502,514

ü  Likes – 264

ü  Comments – 43

ü  Duration – 0.34 seconds

SINGAPORE AIRLINES

Singapore Airlines talks about different technology features that they have in there for their customers. They also post mini-tour guide videos of exotic locations.

·       They have around 41,491 subscribers on their official YouTube channel.

·       They have posted around 400 videos on their channel.

·       They post once in a month or as soon as once in 2 months, using phrases like Fly with the Best

·       The total views Singapore Airlines have on their channel is 33,727,904 views.

Most successful post:

ü  View – 1,153,018

ü  Likes – 38

ü  Comments – 2

ü  Duration – 1.01 minutes

This video has managed to generate the maximum number of views for the company. It gives you a brief guide to the Australian capital city of Canberra and its beautiful tourist spots.

I believe that the reason behind the success of both these posts is that both the brands managed to keep the videos very short.

Both the brands use the 50/50 rule but it is more effective in case of Emirates Airlines as they post more frequently and have around 4 times the number of subscribers as SIA.